The challenge:
A healthcare company’s Managed Market group needed a faster and more cost-effective system for creating customized pull-through marketing tools. In the past, when an account was won, it would take 6-8 weeks to have customized marketing materials approved through the legal/regulatory approval process.
The solution:
Universal Graphics provided the sales force with an on-line store to customize and order their pull-through materials. Users can choose from a variety of pre-approved templates and statements to create and see their
customized pieces in real time. We designed the site, trained the sales force, and set up templates and procedures for corporate approval.
The result:
Pull-through materials are typically approved within one day, go to print and are generally received within five days of the order being approved. Since the introduction of the Digital Store Front, this company is producing over 20,000 customized pieces a month based on a variety of templates for multiple products, all unique to their clients.
Customized Marketing Tools
